Face My Makeup is a new mobile app designed to connect beauty consumers with their favorite makeup products. With e-tailing taking a big chunk out of retail revenues, smart marketers are developing innovative ways to keep their customers engaged. Face My Makeup is the answer to the retailers’ biggest challenge of staying in touch with their customers and preventing today’s tech-savvy consumer from brand hopping, with online and real-time competition.
The app designed by global artist and company founder, Scotty Ferrell, has been promoted and shared regionally, and recently experienced gains in users through the website www.FaceMyMakeup.com. The app’s unique features have already attracted the attention of beauty influencers across the country.
“Purchasing makeup is unlike any other retail experience because it is the art of creating a personal look that makes someone feel good about how they look. The Face My Makeup app provides that highly personal touchpoint consumers crave to recreate a look that is uniquely their own,” said Scotty Ferrell, Founder and global beauty expert. “Face My Makeup app is the connector between the user and their in-store beauty experience. Face My Makeup app makes it easy for customers to stay connected and to remember their products. Servicing this need will help provide the consumers what they want,” says Scotty Ferrell.